My Two Pennies Worth: Organic & Google Advertising

I have carefully deliberated whether I should write this post but I feel very strongly about what I am about to say.  At the moment there is a blog post  titled "Organic or just has advertising budgetbeing regularly retweeted into my timeline.  

The article has been published by British Beauty Blogger (BBB) and I must clearly state that what I am about to say are my own opinions.  This is not an attack on BBB, simply another side to the debate.  I suggest you read the article and the comments because several inaccuracies have been addressed so I won’t go over those again.

My view is that the BBB clearly has a passion for her topic but has gone in head strong, resulting in an article which is misleading.  Her main point seems to be with Google and the advertising of large brands.  In her tweets to me, BBB demonstrated that she thinks people do not understand how Google works and I disagree. Rather than criticising marketing strategies, why not educate people in the ways of Google?  Teach people that they need to be savvy when using the internet, that they should not take things at face value and to take time researching the product they are interested in, for example, by checking for appropriate organic certification. 

To clear things up Search Engines function on key words, the same principle as tags in blog posts.  In order to market your brand you associate yourself with key words to give yourself more exposure in a search.  BBB claims Liz Earle (LE) appears in ads when you google the word organic but they are not an organic brand.  However, LE is probably thinking that people who are searching for Organic items may also have an interest in their product at no point does it claim to be organic.  It upsets BBB that LE is paying for an ad under a term which they do not qualify for.  I have no problem with this.  I understand that these ads are highly converted and might not be what I am looking for.  Smaller brands that do not have the same marketing budgets have other ways of advertising, they are not disadvantaged.  At the end of the day Google and Liz Earle are businesses you cannot fault them for selling/buying advertising space.

2 comments

  1. Nice response :) I agree with the 95% organic thing. 95% is actually very high and some ingredients are impossible to sourced as organic. I replied to the original blog post if you want to see my comment. Correct me if I'm wrong :)

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  2. @eden angel - thanks for your comment & I checked out your one on the original article. Personally I agree with you natural ingredients is more important to me than organic

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