15.10.11

My Two Pennies Worth

I have carefully deliberated whether I should write this post but I feel very strongly about what I am about to say.  At the moment there is a blog post being regularly retweeted popping up in my Twitter timeline.  I don’t follow the blogger but her article seems to have some popularity.  I am referring to British Beauty Blogger (BBB).

BBB’s article titled "Organic or just has advertising budget" is my bone of contention.  I must clearly state that what I am about to say are my own opinions, I don’t follow this Blogger but I feel there are some matters that need addressing.  This is not an attack on BBB, simply another side to the debate.  I suggest you read the article for yourself and the comments below the post because several inaccuracies have been addressed so I won’t go over those again.

My view is that the BBB clearly has a passion for her topic but has gone in head strong, resulting in an article which is misleading.  Her main gripe seems to be with Google and the advertising of large brands.  In her tweets to me, BBB demonstrated that she thinks people do not understand how Google works. I disagree.  I think her post would have been better written from a different angle.  Rather than criticising marketing strategies, here’s a thought: why not educate people in the ways of Google?  Teach people that they need to be savvy when using the internet, that they should not take things at face value and to take time researching the product they are interested in, for example, by checking for appropriate organic certification. 

To clear things up Search Engines function on key words, the same principle as tags in blog posts.  In order to market your brand you associate yourself with key words to give yourself more exposure in a search.  BBB claims Liz Earle (LE) appears in ads when you google the word organic but they are not an organic brand.  However, LE is probably thinking that people who are searching for Organic items may also have an interest in their product at no point does it claim to be organic.  It upsets BBB that LE is paying for an ad under a term which they do not qualify for.  I have no problem with this.  I understand that these ads are highly converted and might not be what I am looking for.  Smaller brands that do not have the same marketing budgets have other ways of advertising, they are not disadvantaged.  At the end of the day Google and Liz Earle are businesses you cannot fault them for selling/buying advertising space.



2 comments:

  1. Nice response :) I agree with the 95% organic thing. 95% is actually very high and some ingredients are impossible to sourced as organic. I replied to the original blog post if you want to see my comment. Correct me if I'm wrong :)

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  2. @eden angel - thanks for your comment & I checked out your one on the original article. Personally I agree with you natural ingredients is more important to me than organic

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