9.7.13

Green Lifestyle - My Definition of Natural & Ingredient Standards

picture sourced from www.123rf.com

I did attempt to make a video for this blog post but it ended up in a jumbled mess as I couldn't find the words to get across my message. I subscribe to many natural bloggers/vloggers and Brianna (iluvjesse444) has made videos on the questions below, so all credit to her.

My Definition of Natural & Ingredient Standards 
To me a natural product is one that contains 100% - 95% botanical extracts and minimal preservatives or synthetic ingredients. When I refer to a Free From product it normally means that the product contains some ingredients which others may choose to avoid. They may contain a sulphate or controversial preservatives such as Phenoxyethanol, Japanese Honeysuckle and Grapeseed Extract. 100% natural skincare is always my priority but I am willing to compromise depending on where a product is used on my body. My list of ingredients to avoid is linked under my header. Another good list to bookmark is the one on the Green Beauty Guide. If you prefer a paperback then check out "No More Dirty Looks" (Amazon link) & "Toxic Beauty" (Amazon link).

Greenwashing brands & how to avoid them 
The definition of Greenwashing -  a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization's aims and policies are environmentally friendly. Whether it is to increase profits or gain political support, greenwashing may be used to manipulate popular opinion to support otherwise questionable aims. (wikipedia)

In the context of skincare products are marketed and packaged as natural but they will contain a minimal amount of botanical extract and a large percentage of synthetic ingredients. The only way to avoid is to make sure you are aware of ingredients and read labels. Using certified organic products is also another way to assure the quality of ingredients because there are strict guidelines in place for certification (click here). Examples of greenwashing brands, many of which I have named and shamed on this blog - Lush, Yves Rocher, Korres, Sanex, Jergens, Corine de Farme, Little Me Organics, Timotei Pure, Organix and Streamcream.

Do You Have Access to Natural products? 
Truly natural products are a rare find on the high street. If you have an independent health store you will often find a good range of natural or free from brands. I have a store that stocks Antipodes, Jason, Lavera, Dr Bronner’s, Desert Essence, Pai, Dr Hauschka and many other good brands. Holland & Barrett has the Dr Organic line and they have a policy where they aim to only stock personal care which is free from from Parabens and Sodium Lauryl Sulphate (SLS). I have to say 90% of what I buy is from online shopping. I buy from dedicated natural skincare websites or independent sellers making handmade products.

I tag anyone reading, who has an interest in natural products, to answer these questions. Also make sure you check out Brianna's videos



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9 comments:

  1. Love your no nonsense attitude :) I still use a few lush products that I deem acceptable ingredient wise, but no I don't consider them a 'green' brand... I do have 4 health stores with good selections of natural products, but if I want something a little more special I also order online ( I would say 70% online )

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    1. Thanks for the compliment :) sometimes that no nonsense attitude lands me in hot water lol. I think what annoys me most about Lush is people do think it's a green brand, I want people to realise what they are buying. It's nice that you are wise to their ways :)

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  2. I've actually started to see a few things pop up in Boots but sadly they're still far and few between. Would love to see more independent retailers that are purely beauty (natural) stores rather than a health food store - Mayah x

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    1. I was in boots the other day and found (tucked at the back) a range of products that seemed to be completely clean. I took pictures of their ingredients list and spent a long time checking them over at home and they passed! Can't believe it! maybe this is the start of something??

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  3. I really like the way you put all of my videos together into "questions" like this!! :D

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  4. Great post! I need to write similar.
    I would just note that not every greenwashing brand is as bad as others. For example YR isn't so hipocritic for me as Simple or Lush.....

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    1. that's what makes "green" beauty interesting, wide range of opinions on what is good & bad & an ongoing debate about "greenwashing" and the use of this term

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