Blimey! has it really been 12 months since I last published a Free From Skincare Award shortlist? It goes so quickly and once again I was honored to be asked back for judging. I spent last Friday with Abi (@Odylique) Ruth (@whatallergy), Sue (@gfbeerexpert), Nicola (@sparklenolan) and Alex (@healthjourno) casting our eye over skincare products, scrutinizing labels and slathering ourselves in creams. The latter is a perk since products have already been put through their paces by Beauty Bible testers before we get our hands on them.
It was a bumper year with over 270 entries from all over the world. I recognised many of the brands but also discovered some new ones.
“We were overwhelmed with entries this year and saw a 25% increase on 2015,” said Alex Gazzola, Administrator of the Awards. “This reflects the continuing growth of the free from skincare market, as well as the increasing numbers of consumers who have to or want to avoid certain cosmetic ingredients – and need to have these clearly signposted by brands.”
Awards Director, Michelle Berriedale-Johnson adds: "Be it in skincare or in food, FreeFrom is becoming big business these days. So it is encouraging to see small companies as well as big ones entering our various awards, filled with enthusiasm and ideas to help a group of consumers who have been poorly served in the past.’’
With four shortlisted products each, beauty brands Sukin and Living Naturally lead the list of shortlisted nominations, while Pevonia, Kinvara, Saaf and Lyonsleaf are among those with three. The full shortlist can be seen at: www.freefromskincareawards.co.uk
Winners are announced on 8th July at the Love Natural Love You Show Olympia, London. If you follow my link you can get FREE tickets for the show!