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Fake Natural Skincare - Sanex Zero, Jergens, Lush

Greenwashing Fake Natural Skincare - Sanex Zero, Jergens, Lush
I feel there are number of products on the market that claim to be natural and organic but are full of chemicals. It is all about clever marketing, ambiguous wording and fancy packaging. If you decide to opt for chemical free skin care you need to become a savvy shopper and learn the chemical lingo. As the saying goes “do not judge a book by its cover”. It is a skill that takes a little while to perfect and I do not always get it right, remember the Body Shop shower gel? Click Here

The inspiration for this blog post came from a sample of Sanex Zero % which drop out of a magazine I was reading. At first glance this product gives you the impression that it contains zero chemicals simply from its name and the list of 0% ingredients. Turn the packaging around and you read “contains a reduced number of ingredients” which is a clever use of words. Cast your eye over the ingredients and the truth is revealed – it contains SLS and parfum. This product puzzles me why go to all the trouble of removing parabens, colourants, phthalates and phenoxyethanol but leave in parfum and sodium laureth sulphate (SLS)? 

Another product that gets my blood boiling is Jergens Natural. I am getting fed up of hearing this product promoted as a “natural” skin cream. The 95% natural ingredients part is rather misleading as it does not mean that 95% of the product is natural. Jergens have removed petrochemicals and parabens but left in Myristyl Myristate, Cyclopentasiloxane, PEG-100 Stearate, Ceteareth-20. 

If you really want to make me mad just say “Lush” to me. Lush is hiding behind its image of natural handmade products but it is far from being natural. The majority of their products are full of parabens, parfum and SLS. Lush brush this off by telling you they only use a small of amount preservatives so it doesn't count. Lush marketing hooked me in many years ago when I was less knowledgeable. I purchased Dream Cream, a product which gets recommended for eczema. After a bad reaction I read the label properly and it contains parabens. I found a very interesting article about Lush and I recommend you take time to read it Click Here.

If you wish to research the ingredients in your skin care products I can point you in the direction of ewg.org/skindeep or simply do a Google search. I have previously blogged my own list of ingredients to avoid Click here.

16/08/11 Update - there was another brand I forgot to add to this post - Nivea Pure & Natural thebeautyshortlist.com


  1. Thanks for the post! Very informative! Now I know which products is fake natural skin care!

  2. How deceptive are the companies! People suffering from allergies and skin conditions are being mislead. Another loosely used term is "Organic".

    BTW, not a big fan of Lush, the smell puts me off!

  3. This is one of my pet hates... Companies who try and pretend they're natural. It's very misleading for people who are trying to find products that won't cause reactions for them. Very informative post.

  4. Thank you everyone for commenting & I am happy that you found what I had to say informative

    @DeyiMizu Companies are very misleading so I am glad you have been able to learn something from my post

    @Su I agree with you regarding the word Organic, it is an area that I need to learn more about. I know what you mean about Lush it makes me sneeze just walking past the door

    @Beauty Junkie I feel exactly the same as you it makes me mad

  5. I completely agree with you. I had the exact reaction to Dream Cream, after being lead to believe it was the perfect answer to eczema. What a waste of money that was!

    I've taken to making my own skincare wherever I can now as I find it very hard to believe which brands actually are natural now. -Unless I see them on here of course!
    Great post by the way.
    Carrie xx

  6. @Carrie - I have never attempted making my own skincare. Is it an relatively easy thing to do? Yes, evil Dream Cream mine ended up in bin as well. The world a natural skincare is confusing the key for me is lots of research and google the ingredients if you are unsure :)

  7. Hello and thanks for the post! I was not aware that Sodium Laureth Sulfate was bas....just for the skin or for the environment as well? Where can I buy a good, biodegradable, and possibly vegetarian soap in Manchester? Cheers :-)

    1. SLES is a skin irritant for some people, man made synthetic ingredient will have impact on the environment. As I don't live near Manchester I do not know where you could buy locally. I suggest seeking out a health/organic store or ordering online.