
Here's an extract from the email I received - A minimum 95% natural ingredients, Paraben free, Alcohol free, Phenoxyethanol free, Phthalate free, (allergen-free) fragrance. All products are also hypoallergenic & dermatologically tested. Clearly we do not claim to be 100% natural but we do strive to make our products with as high a natural ingredient content as possible. Although Phenoxyethanol is a natural ingredient we avoid using it where possible as it can also be a cause of irritation or adverse reaction.
I realised that I had looked at the feminine products in Sainsbury's the other week. I remember picking it up because of the free from ingredient list then promptly returning it to the shelf after discovering it contains SLES. Sodium lauryl ether sulphate (aka sodium laureth sulphate SLES) or sodium lauryl sulfate (SLS) are both inexpensive foaming agents. Sodium laureth sulfate is often regarded as less irritating than sodium lauryl sulfate. Both dry out your skin and are considered carcinogenic (the jury is out on the later information is conflicting). Often you will see a product say it is free from SLS but it will contain SLES. Personally I avoid both because I see no difference between the two when it comes to my skin and eczema.
I follow Mademoiselle Nature and I asked her for some advice. She confirmed my suspicions. She does not believe the 95% natural claims and questions the preservative system used to replace parabens and phenoxyethanol.

Here are the ingredients for the body wash from the same baby range taken from Boots website.
Aqua; Sodium Laureth Sulphate; Cocamidopropyl betaine; Sodium Chloride; Glycerine; PEG-200; Hydrogenated Glyceryl Palmate; Sorbitol; Citric Acid; PEG-7; Glyceryl Cocoate; Sodium Benzoate; Parfum; Potassium Sorbate; Sodium Hydroxide


The Intimate Care Shower Cream can be found on Sainsbury's grocery website and the ingredients are listed as Aqua, Sodium Laureth Sulfate, Sodium Chloride, Glycerin, Disodium Cocoamphodiacetate, Disodium Laureth Sulfosuccinate, Parfum, PEG-200 Hydrogenated Glyceryl Palmate, Lactic Acid, Styrene/Acrylates Copolymer, Sodium Benzoate, PEG-7 Glyceryl Cocoate, Allantoin, Citric Acid, Potassium Sorbate, Butylene Glycol, Sodium Hydroxide, Sodium Lauryl Sulfate, Jasminum Officinale Flower Extract, Sodium Citrate.
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