I'm confused Tesco, can you explain dairy and milk free?

There has been something which has been bugging me for a little while. Tesco own brand Free From range recently had a little make over. I do like the new bold allergy labels (pictured above) but I have been scratching my head over the dairy free and milk free logo. As far as I am concerned dairy and milk free means the same e.g exclusion of milk, so I am curious why Tesco are labelling products in this way.

It crossed my mind if it had something to do with a common misconception that egg falls under dairy. This is certainly a misunderstanding which I have encountered over the years. Tesco are using a separate logo for egg free/contains egg. As someone with an egg allergy, I am very pleased to finally see labelling which is upfront and a quick reference to guide me to products. Could it be that free from dairy is another way of saying there is no animal milk in a product, a catch all term for anyone not only avoiding cows milk but also sheep and goat etc? I have been considering if this logo confuses non-allergic shoppers, if a friend bought me the chocolate bar would they worry about whether it was suitable for me?

What do you think? Am I making a fuss over nothing or are you as confused as I am?

Sarah x


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