Textual description of firstImageUrl

I'm confused Tesco, can you explain dairy and milk free?

Tesco Free From Dairy free Milk free logo

There has been something which has been bugging me for a little while. Tesco own brand Free From range recently had a little make over. I do like the new bold allergy labels (pictured above) but I have been scratching my head over the dairy free and milk free logo. As far as I am aware dairy and milk free means the same e.g exclusion of milk, so I am curious why Tesco are labelling products in this way.  It crossed my mind if it had something to do with people thinking egg falls under the dairy category (FYI it does not) but Tesco are using a separate logo for egg free/contains egg (or combining it as per picture below). As a side note, I am very pleased to finally see a statement about egg included on the front of packets.

I wonder if Tesco are addressing that both terms are used by people avoiding milk and they are simply covering for language differences? Could it be that free from dairy is another way of saying there is no animal milk in this product, a catch all term for anyone not only avoiding cows milk but also sheep and goat etc? I have been considering if this logo confuses non-allergic shoppers, if a friend bought me the chocolate bar would they worry about whether it was suitable for me?

What do you think? Am I making a fuss over nothing or are you as confused as I am?

Follow me on