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A new skincare trend - What is Skinimalism?

what is skinimalism the a new skincare trend for 2021
I guess that in some ways I've been an advocate for skinimalism for years and now it's being forecast as the new skincare trend for 2021. I've always had a 'less is more' attitude towards my skincare routine because skin which is prone to eczema has a compromised barrier and needs to be handled gently. 

Skin minimalism or Skinimalism is about using the products that work for you but allowing your natural skin to shine through. It's about embracing and not hiding our imperfections and letting go of 12+ step skincare routines. The pandemic has more than likely contributed to and triggered a change in attitude when it comes to our buying habits. With many people working from home and not going out we've been wearing less makeup and maybe concentrating on the products that have true purpose in our lives.

Over the years we have seen a rise in single ingredient products and brands like The Ordinary have been part of this trend. As tempting as they may be, layering lots of skincare products that aren't necessarily designed to work together may have an effect on our skin's natural barrier. Alongside this I've always said that I believe people over exfoliate and now experts are warning us of the damage it can cause. 

Your skincare routine should ideally have four steps to be effective - cleanse, treat, moisturise and protect. Reducing the number of products you use and opting for multi-purpose alternatives could be beneficial for your skin, bank balance and the environment. For example, instead of buying separate day and night moisturisers you could opt for one formulation to replace them both. Cut back on overloading on trendy ingredients and zone in on what your skin truly needs. For example, I've spoken in the past about my problems with hyaluronic acid as it isn't for everyone but the media has been keen to tell me otherwise.

I think it's important to remember that skinimalism doesn't have to be a set of exact rules. You should tailor the trend to your needs as what is essential to you may be very different for other people. Consider what you skin requires, what you enjoy using and then you can thin out your routine over time. Don't feel tempted to throw everything in the bin at once. Next time you finish up a product take your time to consider your choice on whether that item needs replacing or not.

If skinimalism is of interest then may I suggest exploring the following products -

Lucky Cloud Skincare Super Balms are great for any rough, dry, flaky skin and can be used head to toe hands, feet, lips, elbows etc.

Green People One Balm is an organic multi-purpose beauty balm, use it to restores dry, troubled skin anywhere 

Nourish London Antioxidant Multi-tasking Super Balm can be used as a cleanser, a mask or an intensive moisturiser from head to toe.

Pamoja Restore Multi-purpose Beauty Oil can be used as a facial oil but you may also apply to dry, brittle nails and cuticles, softening elbows and knees and smoothing hair

Lyonsleaf Unfragrance Beauty Balm can be used for cleansing and moisturising

BYBI Babe Balm can be used top to toe to soften, soothe and repair dry skin

Sarah x