You all know I am a supporter of the FreeFrom Skincare Awards and I am always excited to spread the word. If you are a brand with 'free from' products which you think could be a winner, this year entries open up on 2nd February. Details of categories, rules, entry criteria, sponsorship, publicity and previous years’ winners can be located at www.freefromskincareawards.co.uk.
The Awards seek out products with strong natural qualities, formulated for skin health, or which are suitable for people with skin or other sensitivities and allergies. They reward beneficial ingredients, the absence of undesirable ingredients, and clear, accurate labelling. This year there are thirteen categories, including a new ‘Fresh and Fragrant’ category for fragrances, personal hygiene and oral care. Returning categories include Family Skincare (sponsored by longstanding supporters NATorigin), Men’s Grooming, Hair Care, Oils and Serums, and the ever-popular Problem Skin.
“We’re particularly excited about the new ‘Fresh and Fragrant’ category, because it means many companies specialising only in perfumes and scents, toothpastes and mouthwashes, and feminine hygiene will be able to enter the Awards for the first time,” says Alex Gazzola, the Awards co-ordinator.
There has been a slight change to the judging format. Beauty Bible testing of all entered products takes place until April. Final judging sessions are in May, with the presentations to the winners taking place at the Love Natural Love Organic Show at Olympia on 3rd July.
I have a cupboard full of brands that should be entering these awards so what are you waiting for?
Follow me on