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Ingredient review: Is Liz Earle Greenwashing?

(Please note that formulations may change & the information presented here was correct at the time of publication)

This one is a difficult to write as there is so much love in the blogger community for the Liz Earle brand. I found Liz Earle on QVC many years ago long before I started this blog. When I started my "green" journey I considered Liz Earle to be a natural brand, they have a strong affinity with nature in their marketing and formulations. I was happy to share the love for her products but did you know that some of the formulations contain parabens? For example the Intensive Nourshing Treatment contains Methylparaben, Butylparaben, Ethylparaben, Propylparaben and Isobutylparaben.

"Some of our formulations are preservative-free. We do use preservatives when absolutely essential for product safety. We use relatively low concentrations of the highest grade, broad-spectrum preservatives and consider natural preservatives wherever possible." (extract from Liz Earle website)

The choice to avoid parabens is truly a personal one and when a formulation contains water it must have a preservative system. What I do like about the Liz Earle website is the full ingredient lists are available for viewing before purchase. At this time the Sheer Skin Tint, Intensive Nourishing Treatment, Brightening Treatment Mask, Daily Eye Repair, Smoothing Line Serum and Eyebright contain parabens. There might be a case here to argue that Liz Earle is slightly greenwashed. When not using parabens the other preservative in use is Phenoxyethanol.

I know not everyone has the same philosophy about skin care as me. Choosing to use only naturally derived ingredients and avoiding synthetic ones is a personal decision. Any ingredient can cause an allergic reaction but I personally feel there are a handful of synthetic ones which trigger my eczema. If you are looking for a dupe to the Liz Earle range then I'd point you in the direction of Tropic Pure Plant Skincare.

Sarah x