Campaign for Clarity and Organic Beauty Week 14 - 20 September 2015

Soil Association Organic September Organic Beauty Week #campaignforclarity
I feel quite strongly about brands who possibly mislead customers by marketing themselves natural and organic when they contain few of these ingredients. I personally refer to this as Greenwashing but others many feel differently. Back in 2013, I wrote an article giving guidance for buying organic beauty products. It's a little rough around the edges but the general message is you have to be label savvy if buying Organic is important to you. I know accredited organic certification isn't for every company because of the expense but as a consumer I do feel it is the only way to ensure the skincare products are truly organic. Standards such as COSMOS provide requirements for ingredients and manufacturing.

This leads me on to this years Organic September and the Soil Association's Campaign for Clarity. The campaign is a way to show the industry that greenwashing isn't acceptable.

"At Soil Association, we believe in educating and empowering consumers to shop for organic products so they know and understand exactly what they’re buying so we are launching our Campaign for Clarity, calling on brands to be honest and open in their claims and organic content and inviting consumers to join the campaign and fight for a better understanding of organic beauty and what it all actually means."

You can show your support for Campaign for Clarity by joining Thunderclap to share the message 

Sarah x